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As sports march on after a challenging 2020, there is a lot of optimism across the industry as the COVID year forced teams and brands to find creative ways to engage fans beyond physical experiences. One major method of engagement that has proven to be extremely lucrative is sports betting. For perspective, according to a […]
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The Coronavirus epidemic has changed the sports landscape significantly. On March 11th, the first domino fell when the NBA suspended the 2019-20 season with meaningful basketball not returning for another 141 days. The majority of sports events in 2020 were played in front of diminished capacities or no fans at all. It’s fairly easy to […]
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At Navigate, we are always striving to learn more about the younger generations and future sports fans. In order to expand upon our recent Gen Z study , we wanted to provide insight into the minds of the generation that follows – Gen Alpha. Be sure to watch the latest Navigate focus group facilitated by Ally […]
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If you missed your chance to test your Gen Z knowledge in our Two Truths & a Lie quiz we’re giving you another opportunity to gain a sneak peak at our insights. As we all strive to learn more about the generation – their attitudes and their preferences – we will be rolling out insights […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. You can see the full series here. This week, we highlight how sports gambling and branded sportsbooks can influence interest, […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights once a week. You can see the full series here. Key […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
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We’re only in the first quarter of 2021, but already “change” is emerging as a key theme for the year. I don’t know anyone who’s not hopeful for change, especially given what we all experienced in 2020. Yet, one thing remains constant – our seemingly insatiable need for Gen Z knowledge. Every day, I receive […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
