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If you missed your chance to test your Gen Z knowledge in our Two Truths & a Lie quiz we’re giving you another opportunity to gain a sneak peak at our insights. As we all strive to learn more about the generation – their attitudes and their preferences – we will be rolling out insights […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. You can see the full series here. This week, we highlight how sports gambling and branded sportsbooks can influence interest, […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights once a week. You can see the full series here. Key […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
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We’re only in the first quarter of 2021, but already “change” is emerging as a key theme for the year. I don’t know anyone who’s not hopeful for change, especially given what we all experienced in 2020. Yet, one thing remains constant – our seemingly insatiable need for Gen Z knowledge. Every day, I receive […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
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See why we say USC is out of the running, despite some experts still thinking they have a shot. Check out our article with ADU.
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ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via FiveThirtyEight.com. When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]
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Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.
