Research

Navigating Sports Gambling: Millennials, Gen Z, and Sports Gambling

Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. You can see the full series here. This week, we highlight how sports gambling and branded sportsbooks can influence interest, […]


Navigating Sports Gambling: On-Site Sportsbooks Improve Fan Experience & Attendance

Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks.  Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]


Navigating Sports Gambling: The Impact of On-Site Sportsbooks on Brands and Teams

Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks.  Over the coming weeks, we’ll be publishing these insights once a week. You can see the full series here. Key […]


Navigating Sports Gambling: Profile of a Sports Bettor

Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks.  Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]


Two Truths & A Lie: Gen Z Edition

We’re only in the first quarter of 2021, but already “change” is emerging as a key theme for the year. I don’t know anyone who’s not hopeful for change, especially given what we all experienced in 2020. Yet, one thing remains constant – our seemingly insatiable need for Gen Z knowledge. Every day, I receive […]


Navigating Sports Gambling: On-Site Sportsbooks Driving Additional Revenue

Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks.  Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]



Navigate’s College Football Playoff Prediction Model

ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via FiveThirtyEight.com. When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]


Why Companies Should Invest in Sponsorships

Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.


COVID-19’s Impact and the Future of Sports Revenue

The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]


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