In: May, 2020

7in7 Webisode: Paula Beadle featuring AJ Maestas

Check out the latest 7in7 webisode and blog post by Paula Beadle featuring AJ Maestas! Together they discuss important sponsorship insights and recommendations surrounding COVID-19. Below are the key take-aways from their conversation every CMO and brand marketer should know: 1) More and better measurement is a key ingredient. 2) Brands need to understand the value of partnership. […]

Navigate’s Kevin Kane Named “Front Office Sports’ Rising 25”

Navigate’s Kevin Kane Named “Front Office Sports’ Rising 25” Kevin Kane was recently named as one of the Front Office Sports’ Rising 25 in his role as Senior Manager, Data Strategy at Navigate Research. The Front Office Sports Rising 25 Award, established in 2017, was created to honor up and comers in the sports industry. Before joining Navigate full-time, […]

Employee Happiness and Wellness

At Navigate, we prioritize employee happiness and wellness. Maintaining personal happiness can be difficult at times, especially given the current state of our nation and the sports industry. Our team would like to share 5 key themes for finding or maintaining happiness that have been accumulated internally through a mixture of books, articles, podcasts and […]

Navigate Shoe Madness 2020

At Navigate Research our employees utilized their holiday gift (a Nike gift card) to customize a pair of shoes, which were then subject to the voting of the rest of the company to decide who had the most superior kicks! The finals were close and full of amazing content, but in the end Charles Rolston was crowned victorious. Charles Rolston finals submission: […]

Are you properly measuring your sponsorship portfolio?

AJ Maestas shares key recommendations on how to measure, prove and defend the true impact of sponsorships. Learn more on what drives true incremental profit and methods on how to measure impact beyond media exposure. If you have any questions, please feel free to leave a comment or contact any member of our team directly. Watch […]


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