In: September, 2020

The Importance and Value of Brand Equity

As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]

How Brands Should Navigate COVID-19

As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]

Webinar Alert – “Sponsorships: The Brand Perspective During COVID-19”

One of the biggest brand sponsors in sports and entertainment, and a client we’re proud to be working with, shares insight into their perspective and strategy during COVID-19. Join Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series on August 19th. Register here:

A Letter From Our President

There is a moment, right before walking into a big meeting, when most of us stop. We breathe in, gather ourselves mentally and physically, and breathe out. And then we step into the room. At Navigate, we are obsessed with this moment. More precisely, we are obsessed with how different it can feel depending on […]

MLS Introduces New Digital Branding

With the first game of the MLS is Back tournament, MLS introduced a number of new virtual broadcast branding opportunities for league and team sponsors. The one that caught everyone’s eye first was the Adidas branding at the center of the pitch. After tracking this logo for the first two games of the tournament, Navigate […]

AJ Maestas Global Passion

For those I don’t know well, global travel and service are passions of mine. Most of my work has been domestic, but that’s changing with my introduction to REALITY and the JDC. The Charles and Lynn Schusterman Family Foundation (Schusterman), comprised of the REALITY initiative and the JDC Entwine grantee, is a global organization that […]


Navigate set out to understand (1) sentiment of sports and entertainment post COVID-19 and (2) the predicted shifts in behavior from the consumer/fan POV.  Overall, COVID-19 has shaken up the sports landscape in America, but the sentiment and forecast for sports fans resuming ‘normalcy’ is promising.  While attendance is predicted to decrease among fans, they […]

Navigate’s Kevin Kane Named “Front Office Sports’ Rising 25”

Navigate’s Kevin Kane Named “Front Office Sports’ Rising 25” Kevin Kane was recently named as one of the Front Office Sports’ Rising 25 in his role as Senior Manager, Data Strategy at Navigate Research. The Front Office Sports Rising 25 Award, established in 2017, was created to honor up and comers in the sports industry. Before joining Navigate full-time, […]


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