Congratulations to our partners at the Milwaukee Bucks on signing a new jersey patch partnership with Motorola! We are excited to witness the innovative advancements this partnership will bring to the Milwaukee community, and internationally. Read more here.
Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit. On this week’s episode, Amy joins AJ to discuss how she was able […]
Have you ever been watching your favorite team in a big game, jumped out of your seat as the star player hits the game winning shot, and thought, “I wish I could own that moment”? Yeah, I’ve never thought that either – but now with NBA Top Shot that thought may be a reality. If […]
Learn more about the Navigate team and how we are providing clarity and confidence to our clients during this time from President, Jeff Nelson’s office hours chat with JT McWalters! Thankful for our partnership with the Orlando Magic NBA Team, and for having us on the show.
Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]
Join our good friends and clients at the Milwaukee Bucks for their Virtual Sports Conference benefiting the National MS Society. Listen in on conversations with leading sports executives, discussing how they are managing challenges, identifying opportunities, re-thinking strategy and sharing their best career advice! September 15th & 16th $20 minimum donation supporting the National MS Society COVID-19 Response […]
30 years ago marks the birth of one of the most revolutionary brands in basketball history: Nike and Michael Jordan’s “Air Jordan.” One of the defining elements of Jordan’s celebrated success story is the fact that he got cut from his Varsity basketball team his sophomore year in high school. But Jordan is the farthest […]
LeBron James and Stephen Curry couldn’t be more different. As the two most prominent faces in today’s game, the 2015 Finals matchup is perfect for the NBA. LeBron and Steph provide entertainment on the court and huge marketability off, both in very different ways. Who would your company choose to endorse? Which endorsement would provide […]
Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. As one of the most successful and globally recognized athletes in the […]