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Ryan DeVos – VP, Shareholder Engagement for the Orlando Magic – on the importance of keeping the Magic brand fresh and continuing to innovate while also paying homage to the team’s history. He also touches on how a commitment to data and analytics is helping the team succeed from a business perspective. Listen to […]
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Since the introduction of sponsor logos on player uniforms in major U.S. pro sports, we’ve seen dozens of 7-figure deals and even some in the 8-figure range. With several years of activation available to analyze, Navigate decided to take a look at how these logos actually perform from a visual attention perspective. With some help […]
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Ryan DeVos joins Jeff Nelson to give us a behind-the-scenes look into the world of family business within professional sports. As the VP, Shareholder Engagement for the Orlando Magic, and a member of the team’s ownership family, they discuss how Ryan has grown up with the team, from a young fan to a leading executive, […]
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Peter Feigin – President of the Milwaukee Bucks and Fiserv Forum – joins the show with guest host, Jeff Nelson. They discuss the aftermath of winning an NBA Championship, the plans for capitalizing on the momentum of the win, and how Giannis Antetokounmpo has impacted the team’s international appeal. Listen to the interview at https://nvgt.com/podcast/.
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Congrats to our clients and good friends at the Milwaukee Bucks on winning the 2021 NBA Championship!
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Congratulations to our partners at the Milwaukee Bucks on signing a new jersey patch partnership with Motorola! We are excited to witness the innovative advancements this partnership will bring to the Milwaukee community, and internationally. Read more here.
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Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit. On this week’s episode, Amy joins AJ to discuss how she was able […]
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Have you ever been watching your favorite team in a big game, jumped out of your seat as the star player hits the game winning shot, and thought, “I wish I could own that moment”? Yeah, I’ve never thought that either – but now with NBA Top Shot that thought may be a reality. If […]
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Learn more about the Navigate team and how we are providing clarity and confidence to our clients during this time from President, Jeff Nelson’s office hours chat with JT McWalters! Thankful for our partnership with the Orlando Magic NBA Team, and for having us on the show.
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Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
