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Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
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The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]
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30 years ago marks the birth of one of the most revolutionary brands in basketball history: Nike and Michael Jordan’s “Air Jordan.” One of the defining elements of Jordan’s celebrated success story is the fact that he got cut from his Varsity basketball team his sophomore year in high school. But Jordan is the farthest […]
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LeBron James and Stephen Curry couldn’t be more different. As the two most prominent faces in today’s game, the 2015 Finals matchup is perfect for the NBA. LeBron and Steph provide entertainment on the court and huge marketability off, both in very different ways. Who would your company choose to endorse? Which endorsement would provide […]
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Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. As one of the most successful and globally recognized athletes in the […]
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The 2015 NBA All-Star game brought together a variety of different brands for activations surrounding All-Star Weekend. Sponsors of the different events included Nike, Kia, Gatorade, State Farm, Cîroc among others. Let’s take a look at a few of this past weekend’s activations. State Farm: The Insurance agency played off of its already popular “Born to Assist” campaign by […]
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Blog Series: Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus: Purchase Influence Over the next several months, I will be revealing some analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]
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Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look at a safe-driving promotion around the […]
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Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we’ll take a look at two sports teams who are […]
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Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court Nike has created the world’s […]
