COVID-19

COVID-19’s Impact and the Future of Sports Revenue

The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]


Tampa Bay Lightning GIF Activation

In order to generate more social media buzz, the Tampa Bay Lightning are slightly tweaking their approach on photo activation. Game 1 of the Stanley Cup Finals at Amalie Arena featured a “GIF photo booth” that allowed fans to take an animated GIF and share it on social media, simultaneously capturing consumer information and promoting media engagement. GIFs are computer images […]


Sponsorship Activation Tuesday 5.12.15

If you are a Tampa Bay Lightning or Montreal Canadiens fan, you likely have been closely following the competitive series between the two teams, but has anything else stuck out to you during those games, or perhaps during some ESPN highlights? An astronaut mascot possibly? Seems a little out of place in series where the team mascots are a ThunderBug and […]


Sponsorship Activation Monday – 3.9.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  Today, Samsung Canada announced a sponsorship deal with the NHL to be an official corporate partner. […]


Comparing Sponsorship Impact for Major U.S. Sports Leagues

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Purchase Influence Over the next several months, I will be revealing some analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Sponsorship Activation Monday- 10.20.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look at a unique way one hockey […]


Sponsorship Activation Monday – Hockey Strategies

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we’ll take a look at two professional hockey teams and […]


Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Welcome to the Navigate Blog!

Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and […]


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