Xavier A. Gutierrez – President, CEO, & Alternate Governor of the Arizona Coyotes – on his career path from finance, to politics, to the NHL. He shares his experience as […]
Podcast Alert: Xavier Gutierrez – Arizona Coyotes
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Hockey
Are Uniform Logos Catching the Eyes of Fans?
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Since the introduction of sponsor logos on player uniforms in major U.S. pro sports, we’ve seen dozens of 7-figure deals and even some in the 8-figure range. With several years […]
Podcast Highlight: Tod Leiweke on Launching the Seattle Kraken
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Tod Leiweke – CEO of the Seattle Kraken – on the success that the Kraken have seen before even playing an NHL game. He also touches on the process behind […]
NHL Jersey Patches: SBJ Spotlight with Jeff Nelson
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Our President, Jeff Nelson, joined Abe Madkour on SBJ Spotlight to share our insights on the NHL’s new jersey patch announcement. Teams will be allowed to sell a patch that […]
Podcast Highlight: Kim Pegula on Being the First Female President in the NFL and NHL
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Buffalo Bills and Sabres Co-Owner Kim Pegula is the only female president in both the NFL and NHL. She shares her experiences and her thoughts on women in sports and […]
New Partnership Announcement – Chicago Blackhawks
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Excited to announce our new partnership with the Chicago Blackhawks! We look forward to working together on strategically arming the organization in order to optimize partnership decisions.
Podcast Alert: Kim Pegula – PSE
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When Kim Pegula – CEO and Owner of Pegula Sports & Entertainment – took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the […]
Podcast Alert: Amy Latimer – TD Garden
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Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut […]
The Value of the NHL’s New Helmet Logos
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Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. […]
Podcast Alert: Tod Leiweke – Seattle Kraken
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Tod Leiweke – CEO of the Seattle Kraken – is an accomplished sports executive with an impressive résumé and a compelling personal story. He has held leadership positions at the […]
