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Tod Leiweke – CEO of the Seattle Kraken – on the success that the Kraken have seen before even playing an NHL game. He also touches on the process behind selecting the team name, the importance of building a diverse organization, and how sports can act as a unifying force in a difficult time. Listen […]
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Our President, Jeff Nelson, joined Abe Madkour on SBJ Spotlight to share our insights on the NHL’s new jersey patch announcement. Teams will be allowed to sell a patch that is 25% larger than the existing helmet decal, and 50-70% more valuable due to increased exposure and the fact that the patch will be on […]
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Excited to announce our new partnership with the Chicago Blackhawks! We look forward to working together on strategically arming the organization in order to optimize partnership decisions.
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When Kim Pegula – CEO and Owner of Pegula Sports & Entertainment – took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the first female president in NFL and NHL history. Kim and AJ talk about what it’s like having a seat at the table for some of […]
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Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit. On this week’s episode, Amy joins AJ to discuss how she was able […]
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Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. Logo Visibility On average, the helmet logos were visible for about 5 minutes during every game across all exposure mediums, including social, broadcast, and earned […]
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Tod Leiweke – CEO of the Seattle Kraken – is an accomplished sports executive with an impressive résumé and a compelling personal story. He has held leadership positions at the Seahawks, Sounders, Trail Blazers, Tampa Bay Sports & Entertainment, and the NFL. He is also a minority owner of the Seattle Sounders. This week’s episode […]
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The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]
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In order to generate more social media buzz, the Tampa Bay Lightning are slightly tweaking their approach on photo activation. Game 1 of the Stanley Cup Finals at Amalie Arena featured a “GIF photo booth” that allowed fans to take an animated GIF and share it on social media, simultaneously capturing consumer information and promoting media engagement. GIFs are computer images […]
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If you are a Tampa Bay Lightning or Montreal Canadiens fan, you likely have been closely following the competitive series between the two teams, but has anything else stuck out to you during those games, or perhaps during some ESPN highlights? An astronaut mascot possibly? Seems a little out of place in series where the team mascots are a ThunderBug and […]
