Football

Podcast Alert: Kim Pegula

When Kim Pegula – CEO and Owner of Pegula Sports & Entertainment – took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the first female president in NFL and NHL history. Kim and AJ talk about what it’s like having a seat at the table for some of […]


Podcast Alert: Amy Latimer

Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit. On this week’s episode, Amy joins AJ to discuss how she was able […]


The Value of the NHL’s New Helmet Logos

Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. Logo Visibility On average, the helmet logos were visible for about 5 minutes during every game across all exposure mediums, including social, broadcast, and earned […]


Podcast Alert: Tod Leiweke

Tod Leiweke – CEO of the Seattle Kraken – is an accomplished sports executive with an impressive résumé and a compelling personal story. He has held leadership positions at the Seahawks, Sounders, Trail Blazers, Tampa Bay Sports & Entertainment, and the NFL. He is also a minority owner of the Seattle Sounders. This week’s episode […]


COVID-19’s Impact and the Future of Sports Revenue

The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]


Tampa Bay Lightning GIF Activation

In order to generate more social media buzz, the Tampa Bay Lightning are slightly tweaking their approach on photo activation. Game 1 of the Stanley Cup Finals at Amalie Arena featured a “GIF photo booth” that allowed fans to take an animated GIF and share it on social media, simultaneously capturing consumer information and promoting media engagement. GIFs are computer images […]


Sponsorship Activation Tuesday 5.12.15

If you are a Tampa Bay Lightning or Montreal Canadiens fan, you likely have been closely following the competitive series between the two teams, but has anything else stuck out to you during those games, or perhaps during some ESPN highlights? An astronaut mascot possibly? Seems a little out of place in series where the team mascots are a ThunderBug and […]


Sponsorship Activation Monday – 3.9.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  Today, Samsung Canada announced a sponsorship deal with the NHL to be an official corporate partner. […]


Comparing Sponsorship Impact for Major U.S. Sports Leagues

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Purchase Influence Over the next several months, I will be revealing some analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Sponsorship Activation Monday- 10.20.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look at a unique way one hockey […]


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