Our Blog

Soccer

Sponsorship Activation Monday – 7.21.14

Molson Beer Fridge opens if patrons sing ‘O Canada’ Molson placed beer refrigerators throughout the country on Canada day (July 1). The fridge opened and gave a free cold beer for anyone that would honour its country. Watch the video: https://youtu.be/TcoQT6w0Ifc Nike capitalizes on sponsorship of Tim Howard after World Cup stardom Nike, already a […]


Social Media

Sponsorship Activation Monday – 7.14.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Papa John’s and San Antonio Scorpions Papa John’s teamed up with […]


MLB MLS NBA NFL NHL

Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Social Media

Sports Sponsorship Activation Monday – 7.7.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Sponsorship of gay pride parades on the rise America’s biggest companies are […]


NCAA

What Exactly do you mean by Campus-Wide Partnership?

I’m sure many of you saw the recent news about JMI Sports securing the Athletics Multi-Media rights for the University of Kentucky. You may or may not have noticed that “campus rights” were a part of this agreement as well. University of Kentucky’s media deal includes rights to sell more than athletics. This is a relatively […]



Soccer

Navigate Daily Round Up 6.19.14

Google Launches World Cup Trends Hub – The folks at Google have launched a new site that tracks trends surrounding the 2014 FIFA World Cup. Google has branded it as “a unique glimpse into what the world wants to know during the tournament.  – Why is this valuable? It gives marketers a window into the […]


Soccer

Creating Sponsorship Assets and Adding Value

World Soccer Celebration presented by Western Union Sports teams looking to add value to their partners should take a look at what the Colorado Rapids are doing during this year’s World Cup. Capitalizing on the soccer craze gripping the country right now, the Rapids have created downtown Denver watch parties for the World Cup games […]


Soccer

Activation Monday – 6.16.14

Each Monday on Industry Insights, we’ll share three innovative sponsorship activation tactics from around the sports world. With the USA’s first World Cup game coming later this afternoon, these examples center around the 2014 FIFA World Cup and that sponsorship activation surrounding the global event. McDonald’s Turns Fries Packaging into Virtual Reality Soccer Field – […]


Soccer

Navigate Daily Roundup 6.12.14

Today is the long awaited start of the 2014 FIFA World Cup. If you haven’t noticed lately, America is finally catching up to most of the rest of the world in its love for the sport. An incredible amount of soccer related content has been consumed on YouTube in the recent days, so it will […]


CONTACT US

If you'd like to get in touch with us, please call, email or use the form.

(312) 762 7474

INFO@NVGT.COM