Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the […]
Honored to be welcoming the Charlotte FC organization to the Navigate family! In preparation of launch in 2022, we look forward to partnering together to strategically advance the team from a data and insights perspective.
Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – shares the biggest lessons he’s learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: […]
At Navigate, we are always striving to learn more about the younger generations and future sports fans. In order to expand upon our recent Gen Z study , we wanted to provide insight into the minds of the generation that follows – Gen Alpha. Be sure to watch the latest Navigate focus group facilitated by Ally […]
Val Ackerman was the founding President of the WNBA. Now she draws on her years of experience as a professional basketball player, executive, and journalist in her role as Commissioner of the Big East. She joined the Big East in 2013 while the conference was reeling from the departure of 7 member schools. She discusses […]
Our latest Gen Z study was created for properties and brands looking to better understand their young audiences, with the hope that the entire sports and entertainment industry can emerge from the pandemic more informed and better prepared for the future.
In honor of celebrating our anniversary month, industry friends, clients and members of the Navigate team created a surprise video montage for AJ Maestas! Check out the video as we honor his dedication and contribution to the sports and entertainment industry over the last 15+ years.
Nick Kelly on the importance of getting access to decision-makers when pitching a brand like Anheuser-Busch, and why smaller properties should “stay local” when trying to make a deal happen. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.
Huge news in the world of college football was made public recently as it was revealed that the CFP intends to expand from 4 teams to 12 teams in the near future. While nothing is certain yet in terms of who will own certain rights to the new games, and how revenue will flow to […]
This week AJ interviews Nick Kelly – President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev. They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in […]