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Research

Adding Efficiency to the Sponsorship Marketplace

When buying and selling real estate, stock in a company, or automobiles, information is everywhere. Each of those industries involve transparent transactions where both parties can analyze exactly what is being sold in the marketplace and at what price. This allows for easy comparisons and relatively straightforward cost-benefit decisions. Buying and selling sponsorships tends to be a bit more […]


College

UW, Alaska Airlines agree to naming-rights deal for Husky Stadium’s field
Husky Stadium

The deal, worth $41 million over 10 years, is the largest of its kind in college athletics. Husky Stadium got a $282 million makeover two years ago. Now it’s getting a new name. The University of Washington and Alaska Airlines have again partnered on a naming-rights deal for one of the university’s venerable athletic facilities — now […]


College Sponsorship

University of Washington and Hometown Airline Alaska Poised to Expand Partnership with Long term Agreement

SEATTLE – Alaska Airlines and the University of Washington today announced an expansion of their partnership that will benefit Huskies on the field and in the classroom. The agreement makes Alaska the official airline of all three campuses of the University of Washington for the next 10 years. The partnership, which is subject to approval […]


Brands Sponsorship

IU to get 81% hike in apparel revenue in Adidas deal

BLOOMINGTON — Indiana has extended its apparel contract with Adidas in a deal that will nearly double the company’s annual payment to the Hoosiers from $3.7 million to $6.7 million, Director of Athletics Fred Glass confirmed to The Star on Monday. According to IU, the deal worth $53.6 million over eight years is one of […]


Brands Research

Ad Overkill: Is Too Much…Too Much?
Petition to Ban Minions

AdWeek recently released “3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers.” Journalist Marty Swant picked a bone with the advertising industry in asking “how much is too much?” The goal of advertising is to create awareness and draw attention to a certain product, service or event. But what happens when consumers […]


Brands College Research Sponsorship

University Business – “The Tempo of Change”

Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers.  “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education.  The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]


Research Sponsorship

Steer Clear of the “Cow Path” in Research

A cow is left in a field and knows its only chance for survival is water. With no prior knowledge of the best route to find it, the cow eventually finds a path that leads to an abundant source of water.  The next time the cow’s life is threatened with no source of water, it […]


Basketball

Raptors receive Team Sponsorship Activation of Year Award
Raptors Swiffer

The Raptors received the Team Sponsorship Activation of the Year Award at the NBA Summer Meetings last week in Las Vegas. The NBA invited each team in the league to submit its best activations from the 2014-2015 season. From there, a collective group of team presidents and league executives voted for the best activation that met […]


Soccer

Is Soccer Boring?
USWNT 2015 FIFA Women's World Cup Champions

After 16 long years, the US women’s national team has finally reached the pinnacle of women’s soccer for the third time. The 5:2 triumph over Japan in the Finals at BC Place in Vancouver, Canada was truly a magnificent sports spectacle on several levels.  Just a few quick facts: Total attendance over the four-weeks was […]


Baseball MLB

Chevy Continues with One of the Best Branded Content Plays
All star games MVP Vote

Chevrolet is continuing to hit marketing grand slams as they preserve one of the best branded content plays for the MLB All-Star Game. Tuesday’s red carpet parade will feature the MLB All-Star Game participants as they each ride in a separate Chevrolet vehicle to the Great American Ball Park in Cincinnati, Ohio. The All-Star Game MVP Vote […]


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