In: September, 2021

Update: 2021 Collegiate Brand Value Index

Last September, I wrote a blog post about the importance of brand equity in college athletics during a very uncertain time due to COVID-19. That blog post turned out to be one of our most popular posts of the year, so I decided to turn this into an annual tracker to monitor and discuss shifts […]


Podcast Highlight: Former Pac-12 Commissioner Larry Scott on Negotiating Media Deals

Former Pac-12 Commissioner – Larry Scott – on the success of the conference’s media deal, and what he would have done differently regarding the launch of the Pac-12 Network.  The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue equally between […]


Fellowship Spotlight: John Bonney

In August of 2020, we created a paid fellowship position for students from underserved communities. With the creation of this three-month program, our goal is to remove the societal barriers restricting qualified candidates from entering the sports industry and provide real world experience while building their own professional network. Ultimately, our hope is to create […]


Podcast Highlight: Tod Leiweke on Launching the Seattle Kraken

Tod Leiweke – CEO of the Seattle Kraken – on the success that the Kraken have seen before even playing an NHL game. He also touches on the process behind selecting the team name, the importance of building a diverse organization, and how sports can act as a unifying force in a difficult time. Listen […]


NHL Jersey Patches: SBJ Spotlight with Jeff Nelson

Our President, Jeff Nelson, joined Abe Madkour on SBJ Spotlight to share our insights on the NHL’s new jersey patch announcement. Teams will be allowed to sell a patch that is 25% larger than the existing helmet decal, and 50-70% more valuable due to increased exposure and the fact that the patch will be on […]


Podcast Highlight: Roger Valdiserri’s Favorite Stories from his Time at Notre Dame

Roger Valdiserri worked for the Notre Dame Athletics Department for 3 decades. Over the years, he witnessed some of the best games in college football history, and some of the greatest collegiate athletes of all time. He shares how he got Joe Theisman’s entire family to change the pronunciation of their last name to rhyme […]


The Data Behind a Hypothetical Pac-12 Expansion

We were proud to have our work referenced in Jon Wilner’s Mercury News article, “If the Pac-12 were to expand, one school stands as the clear No. 1 pick.” For those who wish to dive in a little deeper, we’ve included in this blog post a more complete picture of key datapoints for the schools […]


Hiring Alert: Contract Position at Navigate

POSITION: We are seeking a contractor to join our Client Strategy team, with the potential for contract-to-hire LOCATION: Flexible ABOUT NAVIGATE: Navigate is a trusted advisor to leading brands and organizations in sports and entertainment.  We blend best-in-class research, data, and analytics with experienced consulting to provide executives with clarity and confidence when making their […]



New Partnership Announcement – HomeTown Ticketing

We’re proud to add HomeTown Ticketing to our client list! HomeTown Ticketing is the nation’s leading digital ticketing provider for K–12 schools and colleges. Our team will be providing market research, insights into consumer behavior and understanding, and assisting with revenue optimization. “They are making life better for fans by having a seamless, modern transaction […]


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