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Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
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As we make our way through the volatile COVID-19 pandemic, we continue to find ourselves at a crossroad with what to prioritize and how we move forward. We tend to reference how things once were in the sports and entertainment industry ‘pre-COVID’ while simultaneously strategizing for what is to come. This is especially true when […]
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As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]
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Check out these fun recommendations from the Navigate Research team. Feel free to share ideas or examples you have seen activated by your favorite teams as MLS, MLB and other leagues start play!
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Navigate set out to understand (1) sentiment of sports and entertainment post COVID-19 and (2) the predicted shifts in behavior from the consumer/fan POV. Overall, COVID-19 has shaken up the sports landscape in America, but the sentiment and forecast for sports fans resuming ‘normalcy’ is promising. While attendance is predicted to decrease among fans, they […]
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When Will U.S. Sports Return? At Navigate, it is in our nature to approach any question through an objective and data-driven lens. Over the past several weeks of the COVID-19 pandemic, we’ve been applying that same approach to the question everyone in our industry has been asking: When will sports return? It must first be […]
