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Last September, I wrote a blog post about the importance of brand equity in college athletics during a very uncertain time due to COVID-19. That blog post turned out to be one of our most popular posts of the year, so I decided to turn this into an annual tracker to monitor and discuss shifts […]
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The Coronavirus epidemic has changed the sports landscape significantly. On March 11th, the first domino fell when the NBA suspended the 2019-20 season with meaningful basketball not returning for another 141 days. The majority of sports events in 2020 were played in front of diminished capacities or no fans at all. It’s fairly easy to […]
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Our latest Gen Z study was created for properties and brands looking to better understand their young audiences, with the hope that the entire sports and entertainment industry can emerge from the pandemic more informed and better prepared for the future.
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If you missed your chance to test your Gen Z knowledge in our Two Truths & a Lie quiz we’re giving you another opportunity to gain a sneak peak at our insights. As we all strive to learn more about the generation – their attitudes and their preferences – we will be rolling out insights […]
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Welp, we picked quite the year to start projecting the Sweet 16, didn’t we? For those unaware, this year’s NCAA men’s basketball tournament features the lowest average seed among those teams making the Sweet 16 since the tournament expanded to 64 teams 36 years ago. The average seed of the remaining teams is 5.88 compared […]
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As our industry embarks on one of its most popular events of the year, Navigate wants to wish everyone a happy and healthy March Madness. We teamed up with ADU to publish the below Sweet 16 projections. Disclaimers Model only considers games played through 3/1, so we are not predicting outcomes of late-season games […]
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Have you ever been watching your favorite team in a big game, jumped out of your seat as the star player hits the game winning shot, and thought, “I wish I could own that moment”? Yeah, I’ve never thought that either – but now with NBA Top Shot that thought may be a reality. If […]
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We’re only in the first quarter of 2021, but already “change” is emerging as a key theme for the year. I don’t know anyone who’s not hopeful for change, especially given what we all experienced in 2020. Yet, one thing remains constant – our seemingly insatiable need for Gen Z knowledge. Every day, I receive […]
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Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
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As we make our way through the volatile COVID-19 pandemic, we continue to find ourselves at a crossroad with what to prioritize and how we move forward. We tend to reference how things once were in the sports and entertainment industry ‘pre-COVID’ while simultaneously strategizing for what is to come. This is especially true when […]
