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Why Companies Should Invest in Sponsorships

Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.



NFL Tarp Ads: What are they worth?

As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]


The Importance and Value of Brand Equity

As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]







Are you properly measuring your sponsorship portfolio?

AJ Maestas shares key recommendations on how to measure, prove and defend the true impact of sponsorships. Learn more on what drives true incremental profit and methods on how to measure impact beyond media exposure. If you have any questions, please feel free to leave a comment or contact any member of our team directly. Watch […]


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