Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. Logo Visibility On average, the helmet logos were visible for about 5 minutes during every game across all exposure mediums, including social, broadcast, and earned […]
Congratulations to our partners at FC Dallas on signing a new jersey partnership with MTX Group! Making an impact with a cause-based partnership, we are thrilled to witness what you accomplish together for the community. Read more
Learn more about the Navigate team and how we are providing clarity and confidence to our clients during this time from President, Jeff Nelson’s office hours chat with JT McWalters! Thankful for our partnership with the Orlando Magic NBA Team, and for having us on the show.
One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.
AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]
As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]
One of the biggest brand sponsors in sports and entertainment, Anheuser-Busch InBev‘s Nick Kelly shares insight into their perspective and strategy during COVID-19. Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series Watch the recording here.
As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]