Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the […]
Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – shares the biggest lessons he’s learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: […]
Nick Kelly on the importance of getting access to decision-makers when pitching a brand like Anheuser-Busch, and why smaller properties should “stay local” when trying to make a deal happen. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.
Congratulations to our partners at the Milwaukee Bucks on signing a new jersey patch partnership with Motorola! We are excited to witness the innovative advancements this partnership will bring to the Milwaukee community, and internationally. Read more here.
Justin Toman – Head of Sports Marketing for PepsiCo – discusses the factors he considers when planning a sponsorship campaign and selecting a partner. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.
Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. Logo Visibility On average, the helmet logos were visible for about 5 minutes during every game across all exposure mediums, including social, broadcast, and earned […]
Congratulations to our partners at FC Dallas on signing a new jersey partnership with MTX Group! Making an impact with a cause-based partnership, we are thrilled to witness what you accomplish together for the community. Read more
Learn more about the Navigate team and how we are providing clarity and confidence to our clients during this time from President, Jeff Nelson’s office hours chat with JT McWalters! Thankful for our partnership with the Orlando Magic NBA Team, and for having us on the show.
One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.