Sponsorship-Fan Relationship Decade in Review: 2011 vs. 2021

The year is 2011… Instagram is months old The iPad celebrates its first birthday People refer to phone apps as ‘mobile applications’ Oprah concludes her show after 25 years Adele emerges with “Rolling in the Deep” and “Someone Like You” Netflix is praised as being ‘bold’ for separating its DVD and video streaming services Kim […]

Why Crypto Partners are Willing to Pay a Premium for Sports

  The above infographic contains excerpts from a much more comprehensive Blockchain/NFT/Crypto report. Please contact Kevin Kane for more information. Overview As the ever-changing crypto sponsorship landscape unfolds before our eyes, the Navigate team decided to break it down in layman’s terms, project partnership revenue, and emphasize the key strategic points to the deals […]

NHL Jersey Patches: SBJ Spotlight with Jeff Nelson

Our President, Jeff Nelson, joined Abe Madkour on SBJ Spotlight to share our insights on the NHL’s new jersey patch announcement. Teams will be allowed to sell a patch that is 25% larger than the existing helmet decal, and 50-70% more valuable due to increased exposure and the fact that the patch will be on […]

Podcast Alert: Azania Andrews – Anheuser-Busch

Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the […]

Podcast Highlight: Advice from Matt Davis for Brands and Teams

Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – shares the biggest lessons he’s learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: […]

Podcast Highlight: Sponsorship Advice from Nick Kelly

Nick Kelly on the importance of getting access to decision-makers when pitching a brand like Anheuser-Busch, and why smaller properties should “stay local” when trying to make a deal happen. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.

Congratulations, Milwaukee Bucks!

Congratulations to our partners at the Milwaukee Bucks on signing a new jersey patch partnership with Motorola! We are excited to witness the innovative advancements this partnership will bring to the Milwaukee community, and internationally. Read more here.

The Value of the NHL’s New Helmet Logos

Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. Logo Visibility On average, the helmet logos were visible for about 5 minutes during every game across all exposure mediums, including social, broadcast, and earned […]

Congratulations to our partners at FC Dallas!

Congratulations to our partners at FC Dallas on signing a new jersey partnership with MTX Group! Making an impact with a cause-based partnership, we are thrilled to witness what you accomplish together for the community. Read more 


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