Brands

Measuring Sponsorship ROI

AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.


NFL Tarp Ads: What are they worth?

As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]


The Importance and Value of Brand Equity

As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]



How Brands Should Navigate COVID-19

As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]


Beyond the Valuation

Sponsorship valuations have become an increasingly important and valuable tool. The significant growth in sponsorship investment levels corporate partners allocate from their marketing budgets to achieve advertising and business initiatives, as well as the dependence properties place on sponsorship revenue streams to operate at the highest level possible, have necessitated their use.  Valuations serve as […]


Sponsorship and Sustainability in Sports

With world leaders convening in Paris this week for climate discussions, the issue of sustainability is once again center stage in the news – and many players in world of sports have embraced their role in environmental responsibility. Teams and leagues throughout professional and collegiate sports have invested heavily in initiatives that are not only environmentally responsible […]


University of Washington and Hometown Airline Alaska Poised to Expand Partnership with Long term Agreement

SEATTLE – Alaska Airlines and the University of Washington today announced an expansion of their partnership that will benefit Huskies on the field and in the classroom. The agreement makes Alaska the official airline of all three campuses of the University of Washington for the next 10 years. The partnership, which is subject to approval […]


IU to get 81% hike in apparel revenue in Adidas deal

BLOOMINGTON — Indiana has extended its apparel contract with Adidas in a deal that will nearly double the company’s annual payment to the Hoosiers from $3.7 million to $6.7 million, Director of Athletics Fred Glass confirmed to The Star on Monday. According to IU, the deal worth $53.6 million over eight years is one of […]


University Business – “The Tempo of Change”

Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers.  “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education.  The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]


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